GenB is all about educating and empowering the Generation Bioeconomy (GenB), aware, sensitive and interested in environmental issues, sustainability and circularity.
It aims to raise awareness on Bioeconomy building on communication and education that encourage and reward young BIOVOICES to take a role in steering the transition towards more sustainable lifestyles.
Launched in November 2022, GenB is a 30-month project, funded by Horizon Europe, the European Union’s funding programme for research and innovation.
Facilitating cooperation with young people, parents, teachers and other formal and non-formal education professionals, to provide formats, materials and toolkits on bioeconomy and bio-based sectors.
Raising their awareness of sustainable and circular bioeconomy and bio-based sectors, including the promotion of bioeconomy careers.
The transition towards a more sustainable and circular behaviours and lifestyles
Multipliers to promote the bioeconomy to their target audiences
the frontrunners in driving the change by attracting and influencing other young people
Creating opportunities to make their ‘voices’ heard and assume their role in the transition.